OVER the last two decades, the global e-commerce industry has seen an upsurge in customer support outsourcing to the Philippines. An increasing number of leading online retailers such as Amazon and Alibaba.com are choosing to migrate their front- and back-office processes to contact centers in the country. This trend can be attributed to a variety of factors, including cost-effectiveness, highly skilled workforce, and cultural affinity to the West.

Philippine contact centers offer competitive pricing, allowing businesses to save on labor and operational costs without compromising quality. The country's low cost of living and favorable exchange rates contribute to this affordability, making it an attractive option for online retailers looking to outsource their customer support services.