THE greening of industries is accelerating as a confluence of factors is making both businesses and their customers move toward greater sustainability. Companies will have to go beyond paying lip service to the preservation of Mother Nature as they confront the rising costly impact of climate change on their operations, as well as increasing government regulations that make sustainability compulsory and no longer voluntary. At the same time, customer preference is veering more toward brands that value sustainability, ecology and planetary protection.
These are the findings of recent reports published by NielsenIQ (NIQ), the leading global consumer intelligence company. Its Changing Climate of Sustainability 2023 Report forecasts that the "next five years will promise dramatic change as businesses transform to meet new demands and realities." It highlights consumer sentiment around sustainability across regions such as Asia-Pacific and the likely future of sustainability in relation to brands, retailers, consumers and governments.
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