FARM tourism projects, or agricultural farms designed to promote tourism, have spiked in recent years, fulfilling the public's post-pandemic desire to know more about food security and indulge in "revenge travel."
Mina Gabor, chairman and president of the International School of Sustainable Tourism (ISST), said farm tourism has grown from 50 establishments in 2017 to more than a thousand in 2023. She added that two industries — agribusiness and tourism — can use the same resource to bring in travelers to the farms, in contrast to traditional farming that mainly focuses on planting, growing and harvesting crops.
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