NEW YORK CITY: A rare, vividly rosy-purple diamond, called the Eternal Pink and valued at $35 million, is set to be auctioned off by Sotheby's as part of its Magnificent Jewels sale in New York City in June.

The 10.57-carat stone is being marketed as the most valuable purplish-pink diamond ever brought to auction, with the highest ever pre-auction price per carat estimate, according to Sotheby's.

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