Sports
Smart unveils larger-than-life FIBA World Cup 3D billboard

FIBA Basketball World Cup (FIBAWC) global partner Smart Communications, Inc. (Smart) continues the countdown to the world's biggest basketball event as it unveils the official FIBAWC 2023 video on the iconic 3D billboard at t, Bonifacio High Street Crosswalk (between Central Square and One Bonifacio in Bonifacio Global City.

The larger-than-life 400-square meter 3D Billboard features JIP, the official mascot of the 2023 FIBA Basketball World Cup, whose name stands for the three host nations in this year's FIBAWC showcase: Japan, Indonesia, and the Philippines. The launch drew quite a crowd of excited fans at the venue, giving off familiar vibes with the way people gather at 3D billboards seen at Times Square in New York City and the famous Shibuya Crossing in Tokyo.

Gilas Pilipinas' Gabe Norwood poses for a photo with 2023 FIBA World Cup official mascot JIP during the FIBAWC 3D billboard launch. CONTRIBUTED PHOTO