Film enthusiasts in provincial areas had a glimpse of the latest Japanese film works. The Japan Foundation, Manila, in partnership with SM Cinema, brought back the on-site screenings of the Japanese Film Festival (JFF) with its award-winning and must-see full-length films simultaneously screened at SM City Baguio, SM Seaside City Cebu, and SM City Davao.

During the opening ceremony at SM City Davao, The Japan Foundation, Manila Director Ben Suzuki welcomed guests with a video message, while Consul General of Japan in Davao Ishikawa Yoshihisa and Engr. Jonathan Nick D. Santos, Assistant Vice President for Mindanao of SM Supermalls officially opened the film festival at SM City Davao with a toast.