'Wholesome' South Korean reality TV show proves a global hit

By Agence France-Presse

Feb 28, 2023 1:28 pm

SEOUL: The challenge is straight from Greek mythology: hold a boulder aloft as long as possible. South Korean car dealer Jo Jin-hyeong lasted over two hours, captivating global audiences in a reality show that could signal a new K-culture export success.

After films such as Oscar-winning 'Parasite' and television series including Emmy-winning 'Squid Game' helped popularize K-content overseas, industry figures have said South Korea's high-quality reality shows may be next in line for domination.

South Korean car dealer Jo Jin-hyeong, a contestant from the new Netflix show "Physical: 100, laughs during an interview with Agence France-Presse in South Korea’s capital Seoul on Feb. 18, 2023. AFP PHOTO

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