SEOUL: The challenge is straight from Greek mythology: hold a boulder aloft as long as possible. South Korean car dealer Jo Jin-hyeong lasted over two hours, captivating global audiences in a reality show that could signal a new K-culture export success.
After films such as Oscar-winning "Parasite" and television series including Emmy-winning "Squid Game" helped popularize K-content overseas, industry figures have said South Korea's high-quality reality shows may be next in line for domination.
Already have an active account? Log in here.
Continue reading with one of these options:
Continue reading with one of these options:
Premium + Digital Edition
Ad-free access
P 80 per month
(billed annually at P 960)
- Unlimited ad-free access to website articles
- Limited offer: Subscribe today and get digital edition access for free (accessible with up to 3 devices)
TRY FREE FOR 14 DAYS
See details
See details
If you have an active account, log in
here
.