OUTSOURCING back-office operations to the Philippines has become a popular and effective business strategy for companies looking to improve their performance and customer experience (CX). The Philippines has become a global leader in the business process outsourcing (BPO) industry, thanks to its highly skilled and English-speaking workforce. The use of advanced technologies, such as automation and artificial intelligence (AI), is another of the key factors that make outsourcing to the Philippines an option well worth considering.