WITH the anticipation of better times, Ginebra San Miguel Inc. launched "Iba ang Ngiti sa One Ginebra Nation" last Dec. 31, 2022 on TV, radio, and digital platforms, right before the New Year. The campaign highlights one's trust tiwala (trust) and how it was strengthened during the challenges of the pandemic. This then helped build the trust one had in others and eventually in the nation leading to the hopeful situation we are currently in.
In this newest Ginebra campaign, depicted are the real-life stories of an airplane crew, a jeepney driver, farmers, and more who had faced the challenges of life during the pandemic. Their lives and livelihood may be affected, but with the trust, courage, and motivation to survive, they are now facing 2023 with much more optimism. Yes, difficult times are inevitable, but with tapang (courage) and tiwala, there will always be a better tomorrow — and sweet smiles ahead.
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