FACEBOOK recently announced a new subscription scheme in a bid to address what seems to be a decline in revenue. Prices start at $11.99 if using the Web and go up to $14.99 if using mobile devices. While rollout dates for Southeast Asia have not been announced, the service will be starting this week in Australia and New Zealand.

It is important to note that Facebook's value proposition in promoting the new service at a cost is to make the blue tick a verified badge to highlight authenticity. Similarly, the subscription will also include access to more security features and direct access to customer support. It makes one think, though, if it means that accounts not subscribed to the service will have less secure features and have a more challenging time reaching out to support. Will there be a service compromise/degradation if not subscribed?