SECURE messaging and voice-based communications leader Rakuten Viber introduced its Business Inbox and Commercial Account to amplify customer experience and ramp up brand visibility at Manila House in BGC, Taguig City on Jan. 26, 2023. With Asia-Pacific Senior Director David Tse leading the launch in person and Chief Revenue Officer Cristina Constandache joining via video call, the super-app announced the offerings as the next stage of brand-user interaction and of Rakuten Viber's long-term strategy.
"This strategy aims to improve the utility of the app for users and expand the ways in which brands can connect with their audience in a natural way," Constandache said.
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