Survival of the fittest

By Leah C. Salterio

Feb 17, 2023 12:01 am

Viva heiress Valerie del Rosario has helped strengthen the Viva brand and made it consistently competitive, sustaining its success through the years

'I would like to believe that the genuine relationships that we have built over the years with creative individuals like directors, writers and producers, who we constantly work with, have helped strengthen the Viva brand.'

EVEN at a very young age, Valerie del Rosario, senior vice president (SVP) for Content Creation and Development, TV Production and Creative Research of Viva Communication Inc., envisioned herself working for the family's production outfit.

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Viva heiress Valerie del Rosario has helped strengthen the Viva brand and made it consistently competitive, sustaining its success through the years

'I would like to believe that the genuine relationships that we have built over the years with creative individuals like directors, writers and producers, who we constantly work with, have helped strengthen the Viva brand.'

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