Survival of the fittest

Read this in The Manila Times digital edition.

VALERIE DEL ROSARIO
Senior Vice President for Content Creation and Development, TV Production and Creative Research
Viva Communication Inc.

"I would like to believe that the genuine relationships that we have built over the years with creative individuals like directors, writers and producers, who we constantly work with, have helped strengthen the Viva brand."

EVEN at a very young age, Valerie del Rosario, senior vice president (SVP) for Content Creation and Development, TV Production and Creative Research of Viva Communication Inc., envisioned herself working for the family's production outfit.

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Viva heiress Valerie del Rosario has helped strengthen the Viva brand and made it consistently competitive, sustaining its success through the years

"I would like to believe that the genuine relationships that we have built over the years with creative individuals like directors, writers and producers, who we constantly work with, have helped strengthen the Viva brand."