Read this in The Manila Times digital edition.
To commemorate the 150th anniversary of Levi’s 501 jeans, the brand launches ‘The Greatest Story Ever Worn’ campaign, a year-long celebration.
The year 2023 marks the 150th anniversary of Levi's 501 jeans, one of the most enduring icons of global style and the original template from which all other jeans have descended. The 501 Original has been worn by millions of changemakers, risk takers, experimenters, thinkers, icons, and creatives over the course of its brilliant 150-year history.