THE IT and Business Process Association of the Philippines (Ibpap) began the year strong and focused on the initiatives of the Philippine IT-BPM Industry Roadmap 2028 by participating in an investment promotion forum in Washington, D.C. on Jan. 12, 2023 (January 13 in Manila). This was organized by the Philippine Economic Zone Authority (PEZA), the Philippine Embassy, the Department of Trade and Industry's Philippine Trade and Investment Center, the US-Philippines Society, and the Federation of Philippine-American Chamber of Commerce. Titled 'Philippines: Your Investment Haven in Asia,' the event put the spotlight on how special economic zones, such as those managed by PEZA, support companies and help them leverage business opportunities to maximize investment returns.

With the United States being the largest market for the Philippine IT-BPM sector, the forum served as a great platform for Ibpap to showcase the country's decades-long track record in providing world-class IT-BPM services. In his presentation, Ibpap President and CEO Jack Madrid spoke about why the Philippines continues to be a partner of choice for many US investors, touting advantages that were developed and honed through many years of being a key investment hub in Asia and the world.