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Mondelez strengthens leadership with Valentine's Day campaigns

CAPTURING the hearts of the Filipino people, Mondelez International Philippines launches its Valentine's Day campaigns, featuring limited-edition packs for its two best-selling chocolate brands, Cadbury and Toblerone, to give Filipinos fun and sweet gift ideas for their loved ones this February.

For Valentine's 2023, Cadbury Dairy Milk's 'Pop Your Heart Out' and Toblerone's 'Give a Thoughtful Gift This Valentine's' campaigns aim to continue expanding the presence of the brands in the Philippines while leveraging on the role that snacks such as chocolates play in consumers' lives.

Mondelez International Philippines Vice President and Managing Director Aleli Arcilla and Category Lead for Chocolates Raf Baradas show off the best-selling Valentine’s Day gifts, Cadbury Dairy Milk and Toblerone, respectively. CONTRIBUTED PHOTO