WITH consumers rushing to South China's Hainan province during the Spring Festival holidays, sales at duty-free stores in the popular tourist destination reached a new high of 2.57 billion yuan ($379 million), up 329 percent from the same period in 2019, official data showed on Sunday.

Consumption rebounded quickly in Hainan during the holiday, which ran from January 21 to 27, with the province's 12 offshore duty-free shops seeing sales of more than 350 million yuan per day, according to statistics from the Department of Commerce of Hainan.