Discovering customer personas

By Kay Calpo Lugtu

Jan 26, 2023 12:10 am

By now most of us have heard or followed the story of Zoe Gabriel, the now famous Pinay teen based in Singapore who was bashed for viewing Charles and Keith as a luxury brand.

Fortunately, public sentiment in the end favored Zoe after she posted a now viral video response to the many netizens who commented that a Charles and Keith bag isn't considered a luxury item.

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