THE Lunar New Year is a festive occasion for many all over the world. It is a holiday rich in tradition, spent with family and friends, celebrated with fireworks, and more importantly, lots of good food shared with loved ones.

Chinese New Year culinary traditions are also steeped in symbolism, all designed to satisfy palates, while representing the wholeness and prosperity of the coming year. The auspicious nature of a dish is largely based on its pronunciation or its appearance.

While pork is already traditionally a holiday centerpiece, for Chinese New Year, pork takes on more meaning because it is said to symbolize a prosperous life.

This is why King Sue Ham tops the list for this occasion. It brings together the auspiciousness of pork, while the round shape signifies unity to hop into the year of the rabbit with the best of luck.

Traditionally, ham combines three flavor blocks that offer palates a distinct flavor profile — sweet, brine and savory. King Sue's Piña Ham premium quality meat, cured in special brine, manages to draw out the delicate balance of all three flavors, making it a must-have for Chinese New Year.

Meanwhile, King Sue's Sweet Ham offers a sweet flavor profile that is loved by many Filipinos — with a special brine that draws out the sweetness of the meat while maintaining its soft and juicy texture.

The Hawaiian Ham is an incredible flavor experience that combines the fusion of cultural flavors in a single dish — tender and juicy.

Elevate this year's Chinese New Year feast with the addition of these choice holiday hams.

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