IN many bustling cities around the world, advertising has been transformed into a breathtaking experience with the advent of 3D LED billboards. Now, the same awesome experience awaits consumers passing through the busy street of EDSA-Mandaluyong as Kenny Rogers Roasters unveils what may yet be the first and biggest 3D interactive billboard of roasted chicken in the country.

It will showcase four mouthwatering products in 3D effect, starting with its signature Kenny Rogers Roasters' Roasted Chicken where its classic roasted chicken will be seen being slowly cooked in a unique blend of herbs and spices in the rotisserie to achieve a flavorful taste from the oven.