SAMSUNG Electronics Co. Ltd. unveiled its new lineups of Neo QLED, Micro LED, and Samsung OLED alongside a selection of lifestyle products and accessories ahead of the Consumer Electronics Show (CES) 2023 on January 3 in Las Vegas, Nevada, USA.The influential tech event showcased Samsung's innovative products that are designed to improve connectivity and personalize consumer experiences.Samsung's wide portfolio of offerings helps users build their own tailored experiences with the devic-es they use daily, with more intuitive technology than ever before. This year, Samsung takes one step further in its ever-evolving journey to simplify consumers' every-day lives with seamless multi-device integration across its entire ecosystem, through its smart home platform SmartThings directly built into its products. 'In 2023, we are pushing boundaries of innovation to offer consumers more than just premium pic-ture quality, but a holistic, premium device experience tailored to what they need and want out of their connected home,' Samsung Electronics EVP of Visual Display Business Cheolgi Kim explained. Samsung's latest lineup of Neo QLED 8K and 4K TVs offer consumers premium options for every need. These TVs are powered by advanced Neural Quantum Processor and Quantum Mini LED-lit TV, provid-ing 14-bit processing and AI upscaling for incredible features such as Shape Adaptive Light Control and Real Depth Enhancer Pro for a stunning three-dimensional, lifelike picture.Samsung's 2023 Neo QLEDs feature a high-resolution panel and Samsung's Auto HDR Remastering. Powered by AI deep learning technology, it can analyze and apply real-time High Dynamic Range (HDR) effects on Standard Dynamic Range (SDR) content on a scene-by-scene basis, allowing for a brighter and livelier, absolutely immersive viewing experience.Visit www.samsung.com/firstlook4 to get the latest updates and special offers throughout 2023.