'I have no use whatsoever for projections or forecasts. They create an illusion of apparent precision. The more meticulous they are, the more concerned you should be.' – Warren Buffet

AT the onset of the new year, companies are either refining their calendar year sales forecasts or about to start fiscal year sales forecasts. Many engage in three-year forecasting, some even extending to five years. Either way, these organizations spend tons of time and resources to create 'accurate' forecasts. With the looming global recession, continued Russia-Ukraine war, disruptions in supply chains and unstable inflation, business forecasting has never been more challenging.