FOR a brand like Mang Inasal, moment marketing is taking advantage of the "here" and the "now" to bring brands to the forefront ofconsumer conversations, especially through something as fast-paced as social media.
"Social media opened a huge door for brands like Mang Inasal to connect real-time with customers," Mang Inasal Digital and PR head RJ Jabeguero-Rodillo said.
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