Leading digital solutions platform Globe and SM Advantage Card (SMAC), the loyalty card of retail giant SM, have come together to help put meals on the table of those in need through the Hapag Movement, Globe's technology-driven program against involuntary hunger.

"We are excited to partner with SMAC at the most joyful time of the year so we can bring cheer to our fellow Filipinos who continue to suffer due to involuntary hunger. Now, it's easier for shoppers to share their blessings to the needy, bring food to the table, and get assistance for decent livelihood as we mark this Christmas season post-pandemic," said Globe Group Chief Sustainability and Corporate Communications Officer Yoly Crisanto.

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