Filipino consumers crave personalization

By Saurabh Madan

Dec 18, 2022 12:07 am

In the Philippines, Christmas seems to begin as soon as the 'ber' months come in.

Starting from September onwards, Pinoy shoppers and brands embrace the season to be jolly with lights, decorations, and a jingling playlist. Unfortunately, though, many brands are unable to rise to the occasion through their advertising and customer experience efforts.

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