The Pantone Color Institute – the specialist unit that highlights the seasonal runway colors, forecasts global color trends, and advises color for product and brand visual identity – has announced that Viva Magenta (Pantone 18-1750) is the Color of the Year for 2023.

Believing that Viva Magenta's pulsating hue promotes optimism and joy in these unconventional times, Pantone Color Institute stated that Color of the Year 2023 encourages experimentation and self-expression without restraint as everyone welcomes a more positive future.