HYPERMARKETS and supermarkets appear to be losing out as Filipinos looking to buy basic goods such as packaged food, toiletries and other consumables are opting to go to smaller and nearer stores in a bid to cut down on costs, the local unit of data analytics firm Kantar said.

In an online presentation, Kantar Philippines shopper insight director Laurice Obana said that in order to adapt to inflationary times, Filipinos have become more discerning in their choices when it comes to fast moving consumer goods (FMCG).

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