WHAT's the best solution if your organization is losing money due to lack of customers or losing continued patronage? Can we reverse the situation by lowering prices? Do a sales promotion? Improve productivity? Reduce operational costs? Enter new market? Develop new product or service?

One or a combination of two or more may help you improve profitability. But what if they're not sufficient? We can experiment with new approaches like what Tokyo Disneyland and Tokyo Disney Sea are doing: reduce the number of visitors by 20 percent!

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