Opinion > Columns
The age of shallow social media, like Rappler and Pinoy Ako, is ending

ABOUT two years ago, I had an epiphany of what social media really was about. In a mall's hardware section, on a grumpy morning trying to buy a replacement for a busted light bulb, I saw a young salesgirl dancing, with her co-worker taking a video of her with her Chinese-made cellphone.