NOT too keen on seeing Facebook live selling, Instagram paid promotions and TikTok product reviews? Get used to it. We are living in a digital nation where e-commerce apps and services are trumping traditional advertising and marketing platforms.

In the Philippines alone, e-commerce is expected to further flourish as the government continues to take active steps in digitalizing government processes. The Department of Information and Communications Technology (DICT) continues to ramp up initiatives in accelerating free internet connectivity, especially in remote areas, while the DICT's attached agency, the Cybercrime Investigation and Coordinating Center, is finalizing its roadmap with amendments to the country's existing National Cybersecurity Plan.