FRIED chicken is considered a convenient comfort food for both Filipinos and Koreans. In fact, those who love to stream K-dramas will notice the popularity of fried chicken restaurants in Korea. BB.Q Chicken, one of Korea's biggest and most popular brands, is now open in the Philippines.

BB.Q stands for 'Best of the Best Quality' chicken, explains Jack Hyunsoo Noh, chief executive officer at LCS Group Korea, the official partner of Genesis BB.Q Global. The chicken restaurant, which first opened in 1995, is now present in 57 countries with over 3,500 branches.