DIGITAL transformation can enable more banks to enroll more Filipinos to the formal financial system and create a more seamless and personal consumer journey, a TransUnion global research into consumer attitudes toward credit said.

Pia Arellano, president and chief executive officer of TransUnion Philippines, said banks can transform their offerings to consumers by adopting an integrated approach to digital transformation using technology to introduce new ways of doing business by harnessing data, streamlining processes and enhancing customer experience, all of which lead to better conversion rates, too.

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