SAN FRANCISCO: Twitter launched two new verification tools on Wednesday but "killed" one of them hours later in a messy start to owner Elon Musk's campaign to revamp the influential platform following his $44 billion buyout.

The social media platform unveiled its long-awaited Twitter Blue subscription service, which allows users to pay $7.99 per month for a coveted blue tick, as well as a separate gray "official" badge for some high-profile accounts.

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