The Sunday Times Magazine > Filipino Champions
How Filipinos can cope with evolving digital world

Filipinos continue to navigate today's evolving digital world and adjust to life-changing disruptions brought by the pandemic. At this year's DigiCon Valley 2022, the largest gathering of the digital marketing and advertising industry in the country organized by the Internet & Mobile Marketing Association of the Philippines, Manulife shared key lessons on how to cope with changes and cultivate one's overall well-being.

Headlining Manulife's segment were Melissa Henson, Chief Marketing Officer of Manulife Philippines and Hidilyn Diaz, Olympic Gold Medalist and one of Manulife's brand ambassadors, while actor and stand-up comedian Victor Anastacio served as the host. At the DigiCon's special segment, Henson and Diaz shared their insights and personal takeaways based on Manulife's recently released study, 'The Modern Filipino Family: Exploring Family Dynamics in the new normal.' The study aimed to understand how Filipino families adapted to the new normal, as hyper-digitalization has impacted relationships, and has been deeply imbued in everyday decisions at home and in family life.

(From left) Chief Marketing Officer of Manulife Philippines Melissa Henson, Olympic Gold Medalist and one of Manulife’s brand ambassadors Hidilyn Diaz and actor and stand-up comedian Victor Anastacio.