The death of social media

By Ben Kritz

Nov 03, 2022 12:03 am

ROUGH TRADE

THE long-expected but delayed takeover of Twitter by hyper-billionaire Elon Musk has finally happened and has turned out to be a bigger disaster than even his harshest critics imagined. That his toxic vanity and fundamental ineptitude will kill off the world's second-largest social media giant is a certainty; the experience of watching him fly it straight into the ground may be enough to kill off the entire concept of mass social media completely.

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ROUGH TRADE

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