Levi's launches 'Buy Better, Wear Longer' anew

by The Manila Times

Oct 29, 2022 12:05 am

Clothing brand Levi's launched the next iteration of its 'Buy Better, Wear Longer' campaign which builds on the brand's long-term commitment to making fashion more sustainable and prolonging the lifespan of its products.

To support this effort, the brand created a cinematic short film from the perspective of a pair of Levi's that tells a multigenerational story — the film takes us through the life of Levi's most iconic design, the 501.

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