SINCE its release in June 2019, 'The Untamed' has become the most watched series on Asian television history with over 10 billion views. It is the first Chinese drama series to surpass Korean dramas in overseas broadcast figures. It is also the first successful Chinese IP of its kind to break into the US, European and Latin American markets.

More than just a TV series, the popular murder mystery drama has become a cultural IP that has generated a wide range of licensing partnerships with content spanning TV series, music albums, merchandise, mobile games, live concerts, restaurants and NFT.