THE Philippine Franchise Association (PFA) announced that the country will host the World Franchise Council (WFC) meeting in the upcoming Franchise Asia Philippines Expo 2023, which will be held in the month of October next year.

In an interview with reporters on Oct. 16, 2022, PFA president Sam Christopher Lim said that they are pulling out all the stops and working with several government agencies, such as the Department of Trade and Industry and the Department of Tourism, to ensure a bigger attendance of both local and international businesses next year.