OVER the past two decades, e-commerce has virtually transformed the buying and selling of goods and commodities. The Covid-19 pandemic has further underscored the true value of e-commerce by enabling people to do business online in the face of lockdowns and stay-at-home emergency protocols.

Haptik, the conversational commerce company, is currently at the top of the e-commerce game with its application of artificial intelligence (AI) in facilitating the interaction between users and brands on messaging channels. The evolution to Conversational AI was itself the result of providing brands distinct presence and identity on the most pervasive marketing platform in place.