TCL Electronics signed up TV and movie actress Kathryn Bernardo as its first celebrity ambassador in the Philippines. The move was part of the leading consumer electronics brand's commitment to 'Inspire Greatness' by providing consumers with the best possible experience and technological innovations.

The actress' contract signing came after the brand teased its newest endorser during its grand media launch last Sept. 24, 2022. Present at the signing were TCL Electronics Chief Executive Officer Loyal Cheng, Marketing head Michael Zheng and Branding Manager Angeli Patricio.