EVER Bilena (EB) introduced the public to "AG in Everland" to celebrate the launch of its newest celebrity endorser, Alex Gonzaga (AG), last September 19. The event space was beautifully decorated in blooming shades of pink. Guests were invited to take part in a variety of fun games and beauty challenges for a chance to win more EB freebies. Using the hashtag #AGforEverBilena, the event was hosted by Samantha Bernardo and held at Eton Centris Elements.
According to EB Chief Sales and Marketing Officer Denice Sy-Muñez, this was the local cosmetics brand's first big event since the lockdown happened almost two and a half years ago. Sy-Muñez mentioned her happiness in reconnecting with influencers, editors and consumers, who have played an active role in creating conversations for Ever Bilena.
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