GONE are the days when the only avenue to close a deal or sell was through physical means or face-to-face. The cost of selling was obviously higher — one had to consider the cost of commuting from home to the office to the client, attire and possibly representation if the meeting was to happen over lunch, etc. A production number of sorts, with much preparation needed to ensure deal closure.

Consumers and customers are now more empowered. Not only can we choose whether to engage virtually or face-to-face, the cost of buying has become relatively lower. There is typically no need to go out of the house and one only requires a decent internet connection and a smartphone or laptop.

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