WHAT started out as a small hub against its neighboring Asian giants, the country has shifted into the 'Franchise Hub of Asia,' with external trade and export sales seeing positive growth. And championing these efforts to make Filipino brands and products known to the rest of the world is Market Reach International (MRI), the trusted distribution partner in the world of global FMCG logistics and supply.

'The Philippines is a net importer — a lot of our products are imported. And due to current external factors such as supply chain disruptions, us being an archipelago, and also currency which is now close to P60, importing anything has become very expensive,' says Jiten Lalwani, CEO of Market Reach International. With this challenge in sight, MRI has put the focus on boosting Filipino exports in the country and on the international stage. And this drive and excellence have earned the trust and business of some of the largest brands in the industry while bringing various local products to consumers in over 28 countries.