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Are businesses ready to embrace the metaverse?

A NEW global study has uncovered just how ready business professionals are to collaborate in the virtual world. Commissioned by Ciena, a networking system, services and software company, revealed that significantly 99 percent of Filipino business professionals surveyed recognize the value of virtual meetings, and 89 percent would participate in work meetings in the metaverse versus existing video conferencing tools.

The study, which surveyed 15,000 business professionals across 15 countries, found that 60 percent of Filipino business professionals surveyed recognize that virtual meetings could provide greater convenience as compared to in-person meetings, while about half (48 percent) agree that virtual meetings could create an environment that is easier to collaborate. Forty-four percent of those surveyed also believe that virtual meetings are less expensive than in-person meetings.