Public Square
More investors now aspiring 'Frentrepreneurs' in the Franchise Boom

'Frentrepreneurs' are cashing in on the franchise boom as post-pandemic economic recovery arrives in full swing, with an increasing number of investors betting on the opportunity to get ahead.

The trend can be owed to the renewed interest in entrepreneurship and self-employment that sprung during the first year of the Covid-19 lockdown. While some aspiring business-owners decided to establish their own brand, there are those who would rather put their trust in established ones via franchising.