SM Prime Holdings, together with SM Cares and SM By the Bay, once again took part in the annual International Coastal Cleanup (ICC), bringing together thousands of volunteers into an event that underscored the importance of protecting the world's seas, oceans and other bodies of water. The event was held at the SM By the Bay Central Park, SM Mall of Asia Complex in Pasay City last September 17.

A total of 2,438 volunteers joined this year's ICC, composed of students, professionals and others from different private and public organizations. At the end of the activity, an estimated 12,158 kilograms of trash — equivalent to a total of 1,613 trash bags filled — was successfully collected.