SIZE does not matter all the time. Sometimes, it takes guts, perseverance, hard work and a vision to compete against the Goliaths in corporate Philippines. Dennis Uy, the promdi (country bumpkin) entrepreneur or promdipreneur from Mindanao who has been the chairman and president of Udenna Corp., has proven just that. He began small, put in the work and eventually, built a commercial empire in markets dominated by top petroleum companies and major telecommunications providers.

Uy developed and introduced different and better products and services to the market. Secure in his roots but, at the same time, conscious of the difficulties involved in creating enterprises that would have to compete with the big players, he embraced the opportunities presented to him.