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DTI upbeat on PH franchise industry

THE Department of Trade and Industry is eyeing a more robust growth and development of the country's franchise industry, expecting more entrepreneurs and investors to enter the sector.

Speaking at the Franchise Asia Philippines 2022 Virtual Conference on Tuesday, Trade Secretary Alfredo Pascual highlighted how the past years changed the Philippine franchise industry and attracted more entrepreneurs to invest in franchises.

Trade Secretary Alfredo Pascual. PHOTO BY J. GERARD SEGUIA