FILIPINOS are genuinely kind and generous, but due to their differences, it's easier for them to do nothing, detach themselves and build barriers around each other. However, Cadbury Dairy Milk wishes to inspire Filipinos to reach out and share meaningful moments with others through its smooth and creamy chocolate goodness. Cadbury believes true generosity lies in this act of reaching out and showing a little softness in order to make goodness happen.

The brand found that chocolate and indulgent snacks' roles in people's lives have changed since 2020. According to the 2021 State of Snacking Report, 74 percent of people share that they can't live without chocolate. What's more, snacks such as chocolate are no longer consumed just for their taste although that does play a big factor. In fact, snacks help improve consumers' physical, emotional and mental well-being. Consumers say there are snacks for nourishment, and then, equally as important are snacks that are just for enjoyment and satisfaction. Additionally, 8 out of 10 people don't want to sacrifice on flavor when looking for indulgent snacks. People want snacks that uplift their mood, taste great and help them feel better.